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Archive of Visiting Academics

The School of Marketing attracts many high calibre academics to the school for research collaborations, workshops and presentations. Below is a list of affiliates who have visited the school in recent times.

2008

Date

Visiting Scholar

Event(s)

March 2008Dr. Joy Chia, Ph.D
  • PVC Seminar "Universities Engagement With Industry: Professionalization and changing Professional Contexts"
  • Research Seminar Series "Managing Complexity as Opportunity. Public Relations, Relational Frameworks, Social Capital Interests"
March 2008John B. Ford, Ph.D
  • PVC Seminar "Cross Cultural Scale Development. An Emic-Etic Balancing Act"
  • Research Seminar Series "Charity Brand Personality with Giving Behavior"
February 2008Prof Arno Scharl
  • PVC Seminar "Analyzing Trends in Online Media Coverage"
  • Research Seminar Series "Creative Research Techniques"

2007

Date

Visiting Scholar

Event(s)

June 2007Prof Ronald Gilbert• Executive Dean's Seminar - “Cross Discipline Analysis of Business Majors: Implications for Student Advising, Teaching, and Working in Faculty Teams”
• Research Seminar Series - “Capturing Marketing Related Behaviour through Empirically Derived Tools”
May 2007Prof Richard Nelson• Executive Dean's Seminar - “The Changing World of Public Relations: What Future Business Leaders Should Know”
• Research Seminar Series - “Welcome to Future Shock! Helping Students Prepare for Real World Challenges”
• Meet the Editor Session - “Journal of Promotion Management and Journal of Website Promotion”
• Research Publishing Seminar - “How to Manage your PhD?”
March 2007Prof John Ford• Executive Dean's Seminar - “Perceptions of Adult Businesspeople Regarding Sex Role Portrayals in Specific Industry Advertising: A Four-Country Comparison”
• Meet the Editor Session - “How to get Published?”
• Research Seminar Series - “Perceptual Mapping and Positioning”

2006

Date

Visiting scholar

Event
September 2006Prof A. Parasuraman• Executive Dean's Seminar - “A Program of Research on Service Quality and Customer Service: Its Evolution, Present Status and Future Directions”
September 2006Prof Douglas WestExecutive Dean's Seminar - “Making Creative Judgments in Advertising”
• Meet the Editor Session - “International Journal of Advertising”
May 2006Prof Kau Ah Keng• Executive Dean's Seminar - “Singapore as an Education Hub in Asia”
• Research Seminar Series - “Values and Lifestyle Research in Singapore: Methodology and Findings”