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Working Papers

The following is a list of Working Papers published by the School of Marketing. A link to the author's details is provided and where possible, a link to the full text.

2008001Cheah, Isaac, and Ian Phau. Understanding consumer economic nationalism: construction and validation of the CENTSCALE. download»

2008002Oroz, Ivana, Teklehaimanot Shanka, and Brian Handley. What motivates WA public to give money to not-for-profit organisations. download»

2008003Cheah, Isaac, and Ian Phau. Incorporating the effects of country of ownership: a study of Australian brands. download»

2008004Marchegiani, Christopher, and Ian Phau. Effects of historical nostalgia intensity on consumer behaviour. download»

2008005Lwin, Michael, and Ian Phau. The role of existential guilt appeals in charitable advertisements. download»

2008006Kea, Garick, and Ian Phau. Examining the role of hybrid products in a consumer animosity setting. download»

2008007Sequiera, Marishka, Stephen Dix, and Ian Phau. Counterfeits of luxury brands: exploring the role of lawfulness and legality. download»

2008008Teah, Min, and Ian Phau. How do personality factors influence attitudes towards counterfeiting of luxury brands? download»

2008009Baird, Michael, and Ian Phau. The effects of product prototypicality on brand resonance in brand extensions - a conceptual analysis. download»

2008010Minnee, Flora, and Teklehaimanot Shanka. Important attributes of corporate social responsibility - an exploratory assessment from Oman. download»

2008011Teah, Min, and Ian Phau. Counterfeiting in Singapore: understanding consumer attitudes and purchase intentions. download»

2008012Lwin, Michael, and Ian Phau. Guilt appeals in advertising: investigating the roles of inferences of manipulative intent and attitudes towards advertising. download»

2008013Teah, Min, and Ian Phau. An investigation into young consumers’ motives and perceptions towards SMS advertising. download»

2008014Marchegiani, Christopher, and Ian Phau. Effects of personal nostalgia intensity on consumer behaviour. download»

2008015Dix, Stephen, and Ian Phau. Revisiting the blurring practices between editorials and advertising. download»

2008016Daymon, Christine, and Caroline Hodges. Cultural influences on doing qualitative research in public relations in Mexico. download»

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