Working Papers
The following is a list of Working Papers published by the School of Marketing. A link to the author's details is provided and where possible, a link to the full text.
| 2008001 | Cheah, Isaac, and Ian Phau. Understanding consumer economic nationalism: construction and validation of the CENTSCALE. download» |
| 2008002 | Oroz, Ivana, Teklehaimanot Shanka, and Brian Handley. What motivates WA public to give money to not-for-profit organisations. download» |
| 2008003 | Cheah, Isaac, and Ian Phau. Incorporating the effects of country of ownership: a study of Australian brands. download» |
| 2008004 | Marchegiani, Christopher, and Ian Phau. Effects of historical nostalgia intensity on consumer behaviour. download» |
| 2008005 | Lwin, Michael, and Ian Phau. The role of existential guilt appeals in charitable advertisements. download» |
| 2008006 | Kea, Garick, and Ian Phau. Examining the role of hybrid products in a consumer animosity setting. download» |
| 2008007 | Sequiera, Marishka, Stephen Dix, and Ian Phau. Counterfeits of luxury brands: exploring the role of lawfulness and legality. download» |
| 2008008 | Teah, Min, and Ian Phau. How do personality factors influence attitudes towards counterfeiting of luxury brands? download» |
| 2008009 | Baird, Michael, and Ian Phau. The effects of product prototypicality on brand resonance in brand extensions - a conceptual analysis. download» |
| 2008010 | Minnee, Flora, and Teklehaimanot Shanka. Important attributes of corporate social responsibility - an exploratory assessment from Oman. download» |
| 2008011 | Teah, Min, and Ian Phau. Counterfeiting in Singapore: understanding consumer attitudes and purchase intentions. download» |
| 2008012 | Lwin, Michael, and Ian Phau. Guilt appeals in advertising: investigating the roles of inferences of manipulative intent and attitudes towards advertising. download» |
| 2008013 | Teah, Min, and Ian Phau. An investigation into young consumers’ motives and perceptions towards SMS advertising. download» |
| 2008014 | Marchegiani, Christopher, and Ian Phau. Effects of personal nostalgia intensity on consumer behaviour. download» |
| 2008015 | Dix, Stephen, and Ian Phau. Revisiting the blurring practices between editorials and advertising. download» |
| 2008016 | Daymon, Christine, and Caroline Hodges. Cultural influences on doing qualitative research in public relations in Mexico. download» |