About Us

Welcome to the School of Marketing

The School of Marketing at Curtin is one of the largest and most comprehensive marketing schools in Australia and is known for the unsurpassed quality of its customer-focused teaching and research.

Our objective is to maintain and solidify our position of advantage in teaching and research. The School intends to remain at the leading edge of new conceptual and methodological developments and to provide innovative, quality teaching for present and future practitioners.

Marketing is an exciting career. There are many different job opportunities for marketing graduates. Marketing careers frequently provide a wide variety of job activities, significant responsibility, and tremendous opportunities to interact professionally with other people. A marketing career is often considered one of the best training grounds for advancement to the top level of organisations. At Curtin University’s School of Marketing we prepare our graduates with the tools necessary to be successful in their careers.

We have a particular strength in the dynamic arena of marketing communications. Unlike many comparable universities, Curtin’s School of Marketing incorporates the disciplines of advertising and public relations alongside marketing itself. In line with global industry trends, we integrate the study of advertising, marketing and public relations offering a range of innovative double majors and cross-disciplinary courses. We also emphasise such critical growth areas as electronic marketing, international marketing, retail marketing, sales management and services marketing, each of which is highly regarded in the industry. Students may also combine their marketing studies with other major business disciplines including management, finance and business information systems.

School of Marketing courses enjoy very high recognition and credibility among professional and employer groups. Many of the School's courses automatically qualify graduates for membership of such leading professional bodies as:

• Australian Institute of Management
• Australian Marketing Institute
• Public Relations Institute of Australia
• International Advertising Association

Our staff are involved in professional bodies and consulting to external organisations, enabling them to bring an industry context to their teaching. The staff within the school are highly qualified, experienced and dedicated to teaching within the University.

Our multifaceted programs are designed to produce business leaders, to assist corporations in Australia and the region, to expand the existing knowledge base, and to enhance the performance of practitioners.

I encourage you to learn more about the opportunities the School of Marketing offers in all of its areas and to get further information on what it’s like to be a marketing professional. Please browse our website for information on marketing careers, detailed course descriptions and background information on the School’s marketing faculty.

Professor Ram Ramaseshan
Head, School of Marketing